Heracleum Mantagazzium is better known as the Giant hogweed or in Dutch the Reuzen berenklauw. The plant is introduced in Europe during the Victorian era due to its architectural quality. I want to re-introduce this species. I want to show the other side of this plant. By constructing a material narrative that displays the material properties in the context of cultivating the plant.

The dynamics of the plant are translated into a campaign object, inspired by the Royal tulip vase, a metaphor for cultural acceptance. The object comprises three stackable parts, each representing a chapter of the material narrative. Stacked, these parts form a four-meter-high tower that communicates the plant's symbolical and functional value.